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Operation Lunchbox

Homecooked meals are love, they’re reminiscent of hearth and family. In a word, Pitsos.

Aiming to increase audience engagement and establish Pitsos as a signature brand, we’ve set in motion an activation that strikes a chord with Greeks everywhere, and communicates our values. The food containers passed down from generation to generation and from mothers to their children, have a starring role in some of our fondest memories: the first day of school, road trips with the family, even late nights at the office.

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Operation Lunchbox

So, we hope to evoke these feelings of legacy and normalcy with an activation titled “Pass the Container” (#steiletaperaki) that allows you to send a homecooked meal to someone you love, reminding Greeks aged 25-45 that caring for each other can take many shapes and forms. Check out the case study here:

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